A brand workshop your team will actually want to play. Define your positioning through narrative and discovery, not spreadsheets.
Teams gather around narrative prompts and discovery questions. It's an RPG for brand strategy—collaborative, engaging, and surprisingly insightful.
A "Game Master" narrates your journey through Unicorn's Know · Believe · Act framework, turning brand strategy into an immersive workshop.
Walk away with a brand positioning artifact your team actually helped create. No corporate jargon. Just clarity.
Discover which archetypes resonate with your brand's core identity and values. Four inner rings define your foundation. Eight outer rings express your full spectrum.
Your team assembles. The Game Master frames the quest: define your brand through shared narrative.
Navigate rounds of prompts, questions, and discovery exercises. Share stories. Uncover patterns. Build alignment.
Your collective answers map onto the archetype system. See which identities resonate. Embrace your brand's true north.
Export your brand positioning artifact. Share it with your team, investors, stakeholders. Own your story.
Start Your Story is live. Define your brand positioning through narrative and discovery — it's free and takes about 20 minutes.
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