Our guided workbooks are powered by AI trained in our Know · Believe · Act approach. Each one is a real working session — the right questions, useful thinking, something to take away. No brand knowledge needed.
A genuine first step. And a taste of what working with Unicorn feels like.
Choose the one that matches where you are right now.
The AI asks what a good coach would ask. No wrong answers.
Something real and specific to you — not generic.
Use it as the starting point for a proper session with us.
Finding Your Purpose
Most businesses can say what they do. Very few can clearly say why — in a way that resonates. This session helps you find the truth at the heart of your business.
A clear purpose statement — the real reason your business exists — plus 3 directions to build from.
Purpose · Principles · Value
A deeper session covering all three pillars — why you exist, how you operate, and what makes you the right choice. Clear, simple, usable.
A one-page brand picture — purpose, principles, and value proposition — ready to share with your team.
Closing the Gap
There's often a gap between what a business thinks it stands for and what customers actually experience. This session helps you see it — and close it.
A Brand Alignment Score, your three biggest gaps, and three clear actions.
Culture & People
Your employees are either your most powerful brand asset or your biggest brand problem. This session helps you honestly assess where things are and what to do next.
A Culture-Brand Score, your top 3 team strengths, and a focused action plan.
Start with a free workbook, then get in touch to explore what's possible. Every step forward matters.