New Offer

Brand to
Market

Define your brand, validate it with real audiences, and launch with confidence. One structured engagement that takes you from positioning to first revenue.

DTC Products Business Services Pre-launch & Pivot
Get a quote → See how it works ↓
The Framework

Three phases.
One clear path to market

Each phase builds on the last. You only move forward when the evidence says you should.

Phase 1
Brand Definition
Establish your positioning, messaging, and creative direction — then validate it with a real audience before spending on campaigns.
  • Start Your Story brand game
  • Positioning statement and messaging
  • Creative concept development
  • Panel survey with message testing
  • Product vs creative diagnostic
Gate → Client approves positioning + survey confirms direction
Phase 2
Campaign Validation
Build the channels, produce the creative, and test with real audiences. Paid media validates whether the positioning holds in the real world.
  • Landing page build
  • Social channel setup and management
  • Creative variant production
  • Paid campaign testing
  • Validation scorecard and recommendation
Gate → Validation score determines whether to launch or refine
Phase 2b
Launch Activation
Convert validation momentum directly into your first sale. Conditional on strong validation — the channels are already live, the audience is already warm.
  • E-commerce or booking setup
  • Launch campaign creative
  • Email nurture sequence
  • Paid promotion of launch
  • Post-launch analysis and final scorecard
Conditional → Only activates on strong validation score

Every phase is evidence-led. We score validation across seven behavioural signals — from landing page conversion and ad engagement to purchase intent and sell-through rate. You always know exactly where you stand and what to do next.

Who It's For

Works for products.
Works for services

The framework adapts to what you're selling. The validation signals change — the rigour doesn't.

DTC Products
Physical and digital products going direct to consumer
Validate product-market fit before committing to production. Test pricing, creative, and audience response with real data — then launch a first drop or pre-order with confidence.
Fashion brands, food & drink, homeware, beauty, limited-edition drops, consumer tech
Business Services
Service businesses launching, repositioning, or entering new markets
Define your positioning and test it with your actual target audience. Validate your messaging and lead generation before scaling marketing spend. Launch with a pipeline, not a guess.
Consultancies, agencies, SaaS, professional services, coaching, B2B startups
How It Works

Structured, sequential, evidence-led

01
Define
Play Start Your Story. Lock positioning, messaging, and creative direction.
02
Test
Survey real audiences. Separate product appeal from creative effectiveness.
03
Validate
Build channels, run paid campaigns, score across seven behavioural signals.
04
Launch
Convert momentum into your first sale. E-commerce, bookings, or lead gen — whatever fits.
What's Included

Everything you need to get to market

Start Your Story
AI-powered brand game to define positioning, messaging, and creative direction
Panel Survey + Message Testing
200+ targeted responses validating product appeal and creative effectiveness separately
Landing Page + Social Channels
Full channel build — landing page, Instagram, email capture — ready for testing
Paid Campaign Testing
Creative variant production and managed paid media across social platforms
Validation Scorecard
Seven-signal scoring framework with clear go/no-go thresholds and diagnostic matrix
Launch Activation
E-commerce setup, launch campaign, email nurture, and post-launch analysis (conditional)
Start Here

Ready to go from brand
to market?

Tell us what you're building. We'll tell you exactly how Brand to Market would work for your product or service.

Get a quote → Back to Unicorn →